On average, the sales cycle after industry shows typically lasts 6-12 months. This means that how you nurture the leads you gather from the OILMAN Connect Expo will determine what kind of ROI you will see as an exhibitor. For this reason, we have partnered with Active Conversion to offer exhibitors a better opportunity to understand their leads and their sales cycle to ensure they generate a measurable ROI from our event November 5-6.