Would you agree that there is a possibility of attendees in an e-learning program failing to apply what they’ve learned in their jobs? Well, in the very same manner, virtual exhibitions tend to fail in capturing the intended action of attendees – which is why a virtual follow-up session is indispensable.
Why Can’t We Just Skip a Virtual Follow-Up Session?
There is a multitude of reasons why attendees fail to follow the call to actions of virtual conferences. Sometimes, the subject matter of a wonderfully implemented virtual conference may be too new for potential consumers. In other cases, the attendees may have come up with questions which weren’t tended to during the virtual conference. Either way, the attendees are definitely interested, but a few barriers stop them from following through.
It goes without saying that when the vast majority of the attendees of virtual conferences do not take the desired action, the virtual conference is rendered pointless. As a result, there is no ROI and the company’s investment of time and several other resources has been an utter waste.
A Cost-Effective Solution
In order to reinforce the virtual seminar onto attendees, a virtual follow-up session of somewhere between 60 and 90 minutes can be of strategic importance. These sessions can be conducted via teleconferences or one-on-one video chats. Either way, a team of instructors or experts on the subject matter should host the session.
These follow-up sessions tend to be a cost-effective solution to the matter at hand because companies can use their existing internal telecommunications or information technologies here. If you do not have such functions beforehand, then you will find out that some outsourced web conferencing companies also provide free-trial services to their clients!
How Virtual Follow-Up Sessions Work
For your virtual conference, you will have to schedule a virtual follow-up session about 2 or 3 weeks after completion. By doing so, you will be able to set an expectation among all the attendees about getting their questions answered.
Furthermore, it can make a huge difference to schedule a poll a week before the follow-up session. This can help you prepare answers for your participants’ questions beforehand. The results of these polls can then be handed over to the instructor who will host the follow-up session with complete confidence.
On the day of the follow-up session, it is important to assign someone in your team the task of keeping track of the questions and the logistics that are being dealt with. By recording these, you will be able to learn from your mistakes and turn them into strengths for your next virtual conference.
Whether these are used for e-learning programs or virtual exhibits for products or services, virtual follow-up sessions secure your ROI. Adding these to your sales funnel can be the difference which your organization needs to truly unlock its true potential.