Traditional forms of conference booths used to require a flight, hotel stays, the construction of podiums, mishaps in printing, and a whole lot of time wasted. Nowadays, you don’t even need to slip out of your pajamas while planning a virtual exhibit. Conferences have now entered the age of virtual symposia.
However, this is a learning curve that we will all have to adopt in order to reap all the benefits of this new forum. Hosting and planning a virtual exhibit requires a lot of marketing strategies. This is why building upon your company’s marketing edge will definitely play to your strengths!
What Goes Into Planning a Virtual Exhibit?
1. Synergize All Your Team’s Functions
As we had mentioned before, you need your marketing department to arrange a successful virtual exhibit. In the very same manner, every different function of your organization needs to be involved in the planning stage of your virtual exhibit.
2. Establish Goals
Before you resort to making any plans, you should first coordinate with your team and communicate your mission to them. Is your goal to launch your new technological instrument for laboratories? Well, you and your team need to flesh out all the juicy details and what goals need to be achieved in the process.
Even though you may not have the required skill set, you need to build a virtual booth that is really appealing in the virtual environment. Designs and messages should be tailored in a manner that they fit their designated areas of a display.
4. Preparing Content
In this stage, you need to realize that not only are you competing with your rival businesses, but also with the daily workload of your event attendees. If you lose attention for one bit while planning your content, you will definitely lose the attendee’s attention.
5. Hosting the Social Booth
Your virtual booth will be more successful if attendees can communicate with each other. This is why your content should include hashtags or types of other engaging gimmicks. Remember that it doesn’t matter if you’re offering promotional items or prizes – getting feedback from customers is the key to hosting a successful virtual symposium.
6. Conscripting Your A-Team
It is normal to experience hurdles which are outside the grasp of your team. There is only so much an event planner can do, right? This is where you need sales representatives to individually handle technical problems that occur during the virtual exhibit.
7. Practicing Patience
When the exhibit has been launched for viewership, it is important that you and your sales representatives don’t bombard attendees with information immediately. A call to action is best served as a closing line – whether it is in writing or part of a live chat.
8. Follow Up
One final consideration while planning a virtual exhibit is to make sure none of your leads falter. This is why it is necessary to engage in one-on-one sessions with attendees. In these sessions, your team can customize your products or services specifically for an attendees needs.
Now that you know how to formulate your own virtual exhibit, we would like to part by reminding you of the fact that changes are always in the pipeline. This is why you and your company need to keep upping their skills and making sure that technology adoption is always progressive. By capturing technological opportunities like virtual exhibits, your company will be propelled forward into the future.